Energy-efficient ad blocking
Compared to most popular ad-blocking programs often implemented as plugins to web browsers, which download full web pages to users’ computers and then hide unwanted content, EcoSmart Filter is based on a different working principle – it performs content filtering on its own servers without users’ computers being involved. This feature allows browser to lower CPU and memory consumption for rendering web pages and also reduce broadband usage. The difference is especially noticeable on websites containing a lot of imagery, animated banners and video ads. For example, it will take twice more memory to load TechChrunch website with enabled AdBlocker Plus.